About me

Currently open to freelance opportunites. I am a highly experienced and skilled marketeer and strategist. Over the last 10 years I have developed a wide range of skills and experience working in an insight led brand consultancy for some of the world's largest brands. I work primarily with media and tech brands across a range of business challenges developing strategies informed by rich cultural and human insight. I'm also a music producer. I make house and techno.

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Projects credited in

• 1

  Guinness: SapeursGuinness Made of More Sapeurs Directed by Nicolai Fuglsig, the latest Guinness ad celebrates real people with extraordinary integrity and character, in real situations, featuring the ‘society of elegant persons of the Congo’, otherwise known as the ‘Sapeurs’. The ‘Sapeurs’ is a group of refined gentlemen from Brazzaville, the capital of the Republic of Congo, who have a deep-rooted pride in their aspirational culture. Their life is not defined by occupation or wealth, but by respect, a moral c
• PlayStation 4 Global LaunchIn November 2013 PS4 'THIS IS FOR THE PLAYERS' launched in 30 countries around the world. The film was packed with references to well known games and PlayStation's iconography. It was directed by Scott Lyon through Outsider.

Work history

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Directorxr3i
Mar 2020London, United KingdomFull Time
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B
Associate DirectorBasis Research
Apr 2019 - Mar 2020London, United KingdomFull Time

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Skills

• Actionable Insights
• Strategic Analysis
• Brand Positioning
• Campaign Creation
• Campaign Development
• Segmentation
• Product Development
• Innovation Strategy
• Sound Design
• Audio Engineering
• Sound Engineering

Education

I
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BTEC Level 3 Extended Diploma in Music TechnologyIMW College Islington
Jan 2011 - Aug 2011London, United Kingdom
U
U
BSc AnthropologyUCL Social Sciences Society
Aug 2005 - Apr 2008London, United Kingdom