- LIFE IS BEAUTIFUL 2019Life is Beautiful is an annual Music and Arts festival held in Downtown Las Vegas, USA, since 2013. For the 2019 edition I helped develop a new style guide that could be implemented by the team at Life is Beautiful, as well as a new brand playbook to serve as compass for the brand in years to come. I worked with designers Airton Groba and Magnus Atom to help bring this project to life.
- Vue RebrandTogether with my creative partner Darren, we generated, created, oversaw and informed all the brand work for Vue across all points of the customer experience. Our role was to evolve the brand direction of a client looking to change its consumers perception. From how we make a hotdog look delicious, to a complete new positioning of the brand, and even evolving the look and feel of their venues. We created THIS IS NOT A CINEMA to challenge the traditional perception of what a cinema brand stands
- Rugby World Cup 2015Together with the Olympic Games and FIFA World Cup, Rugby World Cup ranks as one of the top three world sporting events. As a key Worldwide Partner, Land Rover has been at the heart of the sport for over two decades. In 2015 The Rugby World Cup came home to England, so we created the brand’s biggest ever sponsorship. WE DEAL IN REAL became a celebration of the passion and camaraderie at the heart of the sport, placing grassroots clubs, their players and their fans on the global stage. The campai
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