Together with my creative partner Darren, we generated, created, oversaw and informed all the brand work for Vue across all points of the customer experience. Our role was to evolve the brand direction of a client looking to change its consumers perception. From how we make a hotdog look delicious, to a complete new positioning of the brand, and even evolving the look and feel of their venues.
We created THIS IS NOT A CINEMA to challenge the traditional perception of what a cinema brand stands for; The ambition, to demonstrate that Vue is a venue where you can experience so much more than movies.
CREDITS
Director Rama Allen @Mill+
VFX The Mill
Sound Factory
Agency Joint London
ECD Damon Collins
Creative Leads Darren Simpson + Enrique Reija
Here's a quick visual summary of some of the projects we led for Vue between 2015 - 2018.
We explored and informed a comprehensive new look and feel for Vue's newest venues, most notably the renovations of Vue West End in London's Leicester Square and Vue Bedford, working closely with creative design-consultancy BRINKWORTH.
CREDITS
Agency Joint London
ECD Damon Collins
Creative Leads Darren Simpson + Enrique Reija
Full project here enriquereija.com
