Darren Simpson

Darren Simpson

Creative DirectorLondon, United Kingdom
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Darren Simpson

Darren Simpson

Creative DirectorLondon, United Kingdom
Projects
  • Vue Cinema
    Vue CinemaAs Creative Director on the Vue account I generated, created, oversaw and informed all the brand work for Vue across all points of the customer experience, with my creative partner Enrique. Our role was to evolve the brand direction of a client looking to change its consumer perception. From how we make a hotdog look delicious, to a complete new positioning of the brand, and even evolving the look and feel of their venues. 
Projects credited in
  • Vue Rebrand
    Vue RebrandTogether with my creative partner Darren, we generated, created, oversaw and informed all the brand work for Vue across all points of the customer experience. Our role was to evolve the brand direction of a client looking to change its consumers perception. From how we make a hotdog look delicious, to a complete new positioning of the brand, and even evolving the look and feel of their venues.  We created THIS IS NOT A CINEMA to challenge the traditional perception of what a cinema brand stands
Work history
    J
    J
    Creative DirectorJoint London
    London, United KingdomFull Time
    R
    R
    Senior CreativeRKCR/Y&R
     - London, United KingdomFull Time
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Skills
  • Advertising
  • Art Direction
  • Copywriting
  • Digital
  • 360 Campaigns
  • Creative Direction
  • Strategy
  • TV Campaigns
  • Concept and Ideation
  • Brand Development
Education
    T
    T
    (BA Hons) Advertising and Graphic DesignThe University of Salford
     - Salford, United Kingdom