Vue Cinema

As Creative Director on the Vue account I generated, created, oversaw and informed all the brand work for Vue across all points of the customer experience, with my creative partner Enrique. Our role was to evolve the brand direction of a client looking to change its consumer perception. From how we make a hotdog look delicious, to a complete new positioning of the brand, and even evolving the look and feel of their venues. 
THIS IS NOT A CINEMA was created to challenge the traditional perception of what a cinema brand is. The ambition, to demonstrate that Vue is a venue where you can experience so much more than movies.
The film will play as part of the pre-show before any film.