BRIEF
Build awareness of Ford's Sponsorship at the Glasgow 2014 Commonwealth Games.
INSIGHT
People want to support the athletes during the Games in an authentic way.
IDEA
A campaign which allows fans to support the Ford athletes #PlayYourPart.
The #PlayYourPart campaign video gained almost half a million view on Ford's YouTube page during the Games.
2 WEEK ATHLETE SHOOT
After telephone interviewing the athletes, we then prepared a shot list to capture interview films, photography assets and Vines. The athletes were located across Britain, we traveled to Belfast, Wales, Manchester, Glasgow & Aberdeen to produce majority of the campaign content. Behind the scenes photos below.