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#PLAYYOURPART - Ford Commonwealth Games 2014

BRIEF

Build awareness of Ford's Sponsorship at the Glasgow 2014 Commonwealth Games. 

INSIGHT

People want to support the athletes during the Games in an authentic way. 

IDEA

A campaign which allows fans to support the Ford athletes #PlayYourPart.
The #PlayYourPart campaign video gained almost half a million view on Ford's YouTube page during the Games.

2 WEEK ATHLETE SHOOT

After telephone interviewing the athletes, we then prepared a shot list to capture interview films, photography assets and Vines. The athletes were located across Britain, we traveled to Belfast, Wales, Manchester, Glasgow & Aberdeen to produce majority of the campaign content. Behind the scenes photos below.

Project Tags

  • Commonwealth Games
  • Ford
  • sponsorship
  • campaign

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