#PLAYYOURPART - Ford Commonwealth Games 2014


Build awareness of Ford's Sponsorship at the Glasgow 2014 Commonwealth Games. 


People want to support the athletes during the Games in an authentic way. 


A campaign which allows fans to support the Ford athletes #PlayYourPart.
The #PlayYourPart campaign video gained almost half a million view on Ford's YouTube page during the Games.


After telephone interviewing the athletes, we then prepared a shot list to capture interview films, photography assets and Vines. The athletes were located across Britain, we traveled to Belfast, Wales, Manchester, Glasgow & Aberdeen to produce majority of the campaign content. Behind the scenes photos below.

Team Credits

Jade Tomlin

  • Creative Director

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Jade Tomlin
Creative Director