Jade Tomlin Creative Director | The Dots
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Jade Tomlin

Creative DirectorLondon, United Kingdom
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Mentor

Jade Tomlin

Creative DirectorLondon, United Kingdom
About me
Hello I'm Jade, Creative Director at Tribal DDB. I graduated from St. Martins in 2008 and started my career at Work Club (Havas). I then joined BBH Singapore to produce integrated campaigns for Levi's. On my return to London, I worked on Starbucks creating a wealth of work, my two favourites that really stuck were - 'The Perfect Cup' brand story & the Red Cup Challenge. During my freelance stints, I worked on a campaign for Ford at the Commonwealth Games, filming 11 athletes across the UK in 2 weeks (a mad 114 asset shot list!) Whilst at Hugo & Cat as Creative Group Head I made a social film series for Sony cameras starring Manuel Neuer, YouTube trailer introducing 'the World of Sony' and a product lifestyle campaign for their leading noise-cancelling headphones. I also co-run CreativeAdventur.es a Journal & workshop series for modern founders and creative entrepreneurs. This year's highlight was Speaking at D&AD Festival to excite emerging new talent. Specialties: Brand Strategy, Concepting, Creative Innovation, Creative Direction, Storytelling, Art Direction (for life in the Information Age).
Projects
  • #LufthansaSupperClub
    Masterchef winner and co-founder of wahaca restaurants - Thomansia Meirs @thomasinamiers hosts an intimate dinner at her home with 7 foodie & travel influencer guests sharing tales of life changing travel and food. Building upon Lufthansa’s inspirational approach working with celebrity chef Thomasina, show ‘Life Changing Places’ inspire ‘Life Changing Food’ and vice versa. There is a brand awareness issue in the UK for Lufthansa, and low conversion rate from awareness to likability. this campaig
  • Welcome To The World Of Sony
    Sony Europe were keen to share there online world and wasn't sure how to tackle this. Within a tight budget and timeframe I wrote a storyboard proposal to deliver the key message 'Welcome to Sony' as a YouTube Channel trailer. We were able to highlight the channel's offerings as well as making fans curious about latest news, products and tutorial announcements. This stop-frame animation was shot and directed in-house by motion designer Marko Anstice. 
  • JOURNAL Issue 1
    Creative Adventur.es is an independent Journal series filled with the hearts and minds of the most impressive modern founders working in the UK. Content includes editorial arts, creative business education and interviews with growing influential cultural innovators. Each issue is litho printed, size 17 x 24 cm. Interviews include: Missy Flynn, Co-Founder Rita’s Bar & Diner Camilla, Co-Founder Rude Health Vincent, Co-Founder Nuji JP, Founder Crosstown Doughnuts Lucy, Co-Founder Claudi & Fin Rose,
  • The Perfect Cup
    We selected Jack, a hard-working barista from the Starbucks Romford store, to tell the story of 'The last 10 feet' the journey of every coffee. We wanted to tell a story to highlight Starbuck's care in the creation of each cup of coffee. The barista story is featured below, 'Making the Perfect Cup' currently has 85,297 views on YouTube.
  • #PLAYYOURPART - Ford Commonwealth Games 2014
    BRIEF Build awareness of Ford's Sponsorship at the Glasgow 2014 Commonwealth Games.  INSIGHT People want to support the athletes during the Games in an authentic way.  IDEA A campaign which allows fans to support the Ford athletes #PlayYourPart.
  • Unbeatably Fast Autofocus - Sony A6000 Camera
    BRIEF Demonstrate the Sony a6000 - one of the fastest autofocus cameras with the world’s fastest goalkeeper, Manuel Neuer. INSIGHT  Show the camera's ability to capture a moment and Neuer's ability to react with speed.  IDEA Our social campaign asks the question: Is Manuel Neuer as fast as the a6000?
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Projects credited in
  • VOLKSWAGEN SUV RANGE
    Photographed over 4 days in the beautiful Lake District National Park and working alongside an awesome team we photographed all 5 cars in the Volkswagen SUV range: the flagship vehicle - the Touareg, the 7 seater Tiguan Allspace, the Tiguan, T-Roc and the smallest of the range - the T-Cross. Working with a great bunch of expert drivers and the best team you could ask for made this shoot an absolute dream. The images were used across all Volkswagen UK social channels and throughout volkswagen.c
  • VOLKSWAGEN T-ROC R
    The Volkswagen T-Roc R is VW's newest, sportiest SUV with plenty of muscle under the hood and a profile designed for performance. Photographed on location at Millbrook Proving Ground for Volkswagen UK during a video shoot to demonstrate the T-Roc R's on-road and off-road capabilities.
  • International Women’s Day 2020, meet 100 trailblazers redefining the creative industry
    At The Dots, International Women’s Day isn’t just a day – it’s a whole month! A time to take over the site and shine a light on the women and non-binary people redefining the creator landscape. For #IWD2020, we asked industry leaders to nominate the trailblazing women and non-binary people they think will redefine the creative and digital industries over the coming years. The list we’ve put together is one that beams with brilliant, talented people and their dedication to positive change. Book
  • Top 20 career tips to help you kick-start 2020!
    Last year we launched our Asks Hub after being inundated from our community for career advice. We’ve had thousands of questions and and tens of thousands of answers so far – highlights include words of wisdom from industry legends such as: Priya Matadeen (general manager, Dazed) Alec Dudson (founder and editor-in-chief, Intern Magazine) Jade Tomlin (creative director, Tribal Worldwide) Alex Bec (co-founder, It's Nice That) Rankin (founder, RANKIN) Vikki Ross (copy chief) And many more! Check
  • Get career advice from It’s Nice That, Dazed, D&AD, Rankin & more
    Looking for career advice? Excitingly 30+ incredible experts from across the creative industries have generously agreed to help answer your burning career-related questions. So, if you have a career question (examples below) that you’d love the best in the business to help with, just post it here on our Asks hub! Our ‘Asks experts’ include: Priya Matadeen - General Manager, Commercial, Dazed Holly Tucker - Founder, Holly & Co Alex Bec - Co-founder, It's Nice That Gemma Greaves - Chief Executive
  • #LendYourVoice Campaign
    Partnering with 28 LGBTQI+ celebrities and influencers, #LendYourVoice sees powerful voices within the LGBTQI+ community share the stories of LGBTQI+ people who have been in the UK immigration detention system.
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Work history
    Creative DirectorTribal Worldwide London
    London, United KingdomFull Time
    Apply creative value to business needs.
    Founder & Creative DirectorCreativeAdventur.es
    London, United KingdomFull Time
    Workshops - for young go-getters and modern founders next talk Creating the Brand Book, 76 Dean St. Nov 15th. The Journal - released this year, sharing stories from creative crafters, innovators and self-made businesses. CreativeAdventur.es is a space for small projects to grow.
Skills
  • Brand Storytelling
  • Art Direction
  • Photography
  • Creative Strategy
  • Concepting
  • Directing
  • Creative Direction
  • Creative Art Direction
  • Digital Creative
Education
    BA (hons.) Graphic DesignUniversity of The Arts London (UAL)
     - London, United Kingdom