Masterchef winner and co-founder of wahaca restaurants - Thomansia Meirs @thomasinamiers hosts an intimate dinner at her home with 7 foodie & travel influencer guests sharing tales of life changing travel and food. Building upon Lufthansa’s inspirational approach working with celebrity chef Thomasina, show ‘Life Changing Places’ inspire ‘Life Changing Food’ and vice versa. There is a brand awareness issue in the UK for Lufthansa, and low conversion rate from awareness to likability. this campaign helped show Lufthansa’s brand message - we inspire ‘Life Changing Places’ in a fun and interesting way.
“ One supper club guest Leyla, BBC food presenter @thecutlerychronicles chose cardamom as her favourite ingredient, inspired by the best pastry she ever had from a bakery in Copenhagen. ”