About me
I’m a highly experienced strategic and creative Senior Account Director who has worked across both UK and European markets, delivering successful integrated campaigns for high profile clients.
I am motivated and committed to delivering creative communication solutions to fulfil even the most complex briefs.
Projects
- Ford Focus 'Beauty of Change'Launching the All-New Ford Focus, the idea celebrated the beauty of change. Using the metaphor of butterflies to symbolise the beauty that can emerge from radical change, the campaign showed how every aspect of this Ford Focus had been positively transformed. The campaign started with a 60” TV spot, in which we see beautiful, CGI, mechanical butterflies made from individual components of the Focus, travelling across Britain to come together to form the new vehicle. This brand film shows the aud
- Ford Fiesta 'Together We Go Further'Launching the new brand platform 'Together, we go further for Ford of Britain, with the All-New Ford Fiesta. Getting the key audience to see Ford as a brand for them, not just the person like them by showing that Ford shares and supports their commitment to continuous personal progress. A National launch across all mediums on one key date to create high impact and scale.
Projects credited in
- Ford Fiesta Fashion DashClient Name: Ford Project Name: The Ford Fiesta Fashion Dash I had the opportunity to work with Ford on two campaigns, involving the new Ford Fiesta. Both campaigns consisted of travelling the country gifting a £1000 worth of ASOS goodies to the lucky winners whilst filming, tweeting and instagram-ing the journey with a live interactive map that documented our travels across the country. we also shot the car on the ASOS catwalk! The campaign won Automotive and Transport Category at Brand Republic Awards 2014 Role: Concept, Pitch, Art Direction and Design View Project Here
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Work history
Senior Account DirectorKarmarama
- London, United KingdomFreelance
Worked with the Lidl team on the Jan 21 campaign. A multi-channel campaign to supporting their brand promise.
Senior Account DirectorAMV BBDO
- London, United KingdomFull Time
As part of Ford’s transition from GTB to BBDO, I was a key player, bringing my knowledge of and relationship with Ford, to make this as smooth as possible for the client, my new agency BBDO and GTB, who remained involved from a media perspective.
I took the lead on the first 360 campaign, launching Fiesta, Ford’s number one car, in one of their biggest markets - UK, delivering it under the new agency model with BBDO leading the strategy , creative and production. From a European perspective, once the new brand platform was established, I delivered this through the Kuga PHEV campaign, one of Ford’s new electrified SUVs. Delivering this in another 360 campaign that ran across Europe. As well as working on B2C I was also part of the team developing a new strategy for Ford Commercial Vehicles, that encompassed not only the product but a B2B full-service offering.
Throughout my time at AMV I have been able to provide leadership, support and ongoing career guidance to a newly formed team and acted as a point of escalation and communication of challenges/solutions to the client.
In addition to this I was also part of the AMV Balance team, supporting health & wellness within the agency.
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Skills
- Account Handling
- Account Management
- Account Direction
- Account Leadership
- Account Coordination
- Campaign Advertising
- Campaign Creation
- Campaign Coordination
- Campaign Management
- Campaign Activation
- Campaign Shoots
- Advertising
- Advertising Campaigns
- Advertising Campaign
- Advertising Communications
- Automotive Advertising
- ATL Advertising
- TTL Campaigns
- Integrated Advertising
- Integrated Campaign
- Integrated Marketing
- Relationship Management
- Building Relationships
- Client Relationships
- Digital Advertisement
- Digital
- Digital Advertising
- Digital Campaign
- Social Activation
- Social Advertising
- Social Amplification
- Social Campaign
- Print Advertising
- Print Campaigns
- Team Management
- Broadcast
- Broadcast Commercials
- Radio Advertising
- Radio Commercial
- Marketing
- Marketing Campaigns
- Marketing Branding
- Marketing Communications
Education
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BA(Hons) Marketing DesignSouthampton Solent University
- Southampton, United Kingdom