Portfolio - IC Publications, Oct-Dec 2020

Leading on the development of three organic social media campaigns across Twitter, Facebook and LinkedIn, that promote New African magazine' special reports on education and women, as part of their November and December 2020 issues. My responsibility was primarily to develop design briefs, write copy and curate images for designers to produce an extensive range of editable social media templates, plan the content to go out across the various platforms, delve into campaign analytics and produce reports. Campaigns (all organic) I worked on: * Voices of African Women 2-day roll out, 80k Twitter impressions, 100 new LinkedIn followers * New African 2020 list of the Most Influentials Africans 7-day roll out, +890k Twitter impressions, 600+ new followers *New African Education Series in partnership with the Mastercard Foundation: 10-day roll out, 55k impressions across Twitter and LinkedIn Commission: United Nations Population Fund (UNFPA) - series 40 of social media visuals and infographics in ENG and FR language. For this project, the designer delivered about a dozen templates. I took over the edit part and was responsible for finalising the set + delivering additional visuals + translation into French