Multidisciplinary graphic designer with over 7 years industry experience specialising in print, branding and art direction. My projects focus on both online and offline visual communication and design.
I work with a worldwide client base across a multitude of sectors including, media, fashion, tech, luxury goods, music, not-for-profit and public sector.
Projects credited in
- Portfolio - IC Publications, Oct-Dec 2020Leading on the development of three organic social media campaigns across Twitter, Facebook and LinkedIn, that promote New African magazine' special reports on education and women, as part of their November and December 2020 issues. My responsibility was primarily to develop design briefs, write copy and curate images for designers to produce an extensive range of editable social media templates, plan the content to go out across the various platforms, delve into campaign analytics and produce
Work history
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Graphic DesignerKarishma Mehta Ltd
London, United KingdomFreelance
Clients include: Burberry, M&C Saatchi, Wonderbly, KPMG, Integrity Action, The Small Axe, Peaceful Change initiative, Burson Cohn & Wolfe
Significant projects:
Integrity Action
Conceptualising and art directing a UN-funded board game to be used in education across several conflict zones.
Peaceful Change initiative
Creating a brand and collateral for a peacebuilding methodology (Social Peace and Local Development) developed by Peaceful Change initiative. The collateral is being used by trainer mentors in conflict zones as tools while they speak to various groups of people ranging from government officials and business leaders, to activists and religious leaders.
The collaterals were designed and compiled to be fluid, enabling mentors to interact with them as needed. The design included bright hopeful colours, inclusive illustrations and addressed printing constraints. The product was delivered in both English and Arabic.
Elise Som
Designing a company book for an interior design studio to exemplify luxury and elegance while still communicating the core ethos of being eco-friendly and one with nature.
Akshaya Patra
Conceptualising and creating multiple fundraising campaigns to be used across print, digital and social media.
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Head Graphic DesignerIC Publications
London, United KingdomFull Time
In-charge of redesigning and rebranding the magazine, New African Woman to tailor it to an evolving international market. Ongoing involvement in various aspects of production, from photoshoots to layout to finalisation.
Working on photoshoots involves directing the photographer, stylist and hair and make-up artist in order to create imagery that appeals to the African diaspora worldwide, while showcasing the most interesting fashion designers and up-and-coming models.
Strong track record of working towards tight deadlines.
Expressing the company brand through all marketing channels across different platforms, ranging from billboards and print ads to web and mobile. This includes creating assets for all our social media channels including creating bespoke video content.
Working closely with web developers to create a number of websites across the IC brand portfolio, such as sector specific conferences and award ceremonies.
Lead designer of advertorials and advertisements for large corporations like Nestle, Coca Cola and Changi Airport.
Liaising with a number of clients such as GE, Seplat Petroleum and the African Development Bank to create bespoke supplements and other marketing materials.
Skills
- Photography
- Creative Cloud
- Layout
- Typography
- Art Direction
- Concept Ideas
Education
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Ba(hon) Graphic DesignChelsea College of Art and Design
- London, United Kingdom