Precedent is a digital experience agency based in London and Hong Kong. Towards the end of 2017 I worked with their Creative Director, Steven Bennet Day, on a new tone of voice for the agency that was more modern and appealing for potential clients. The new tone of voice was to be carried out across all of Precedent’s marketing channels: from social accounts to decks and newsletters.
I predominantly worked on the UX and UI of the site which was to inform the rest of the marketing materials (taking a very digital first approach). Their current site hadn’t been updated for a while and needed a fresh, clean, responsive design which would let their work stand out.