Pretty in Pantone Beauty Series - Ultra Violet
As with all my Pretty in Pantone shoots the concept is to personify the Pantone of the year and show them in a new light. 2018's colour was Ultra Violet, which Pantone described as inventive and imaginative while symbolising experimentation and non-conformity creativity. The colour is also usually associated with spiritual reflection and visionary thinking. I usually craft a concept which moves away from the usual associations, but this time I focused on the values Pantone have specified, worked with them and put my usual spin on it.
Ultra Violet is quite a dark, rustic purple which speaks of forward thinking. Taking that idea further I wanted the work to have a futuristic feel. Inspired by the cyberpunk visuals of Blade Runner 2049, Tron Legacy and Overwatch (game) combined the colour with neons and metals to give it that cyberpunk feel, combining science and faith.