CLIENT Havas Lynx CHALLENGE Remind and inspire heart attack survivors to keep on top of medication and encourage a healthy lifestyle. INSIGHT People are more willing to accept positive information that has immediate benefits. PROPOSITION Take control STRATEGY Show heart attack survivors that this lifestyle should be the way of life. HOME IS WHERE THE HEART IS Heart attack survivors seem to place more protection on materialistic items then the most priceless item of all, their own heart. This idea aims to enlighten people to put as much effort, if not more, into protecting their heart as much as the materialistic items in their home.

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