When I was younger I vividly remember disliking adverts, so it’s ironic that I’ve ended up choosing a career making them. I thought they were boring, joyless, the evil persuasion of grabbing your cash, the classic tin foil hat view I know. The only ad I ever remember enjoying was the Barclays water slide ad (for obvious reasons)
So what better way to make a difference to advertising than to actually make them. I want someone to walk away from an advert with more than just the product, but an experience that made them feel joy, inspired or astounded
I’ve now graduated with a (Ba-Hons) from Leeds Arts University in Creative Advertising and I’m ready to involve myself in one of the most creative industry’s around the globe.
We are speaking to the world, so I want the idea to be worth it!
Projects
- PricelessCLIENT Havas Lynx CHALLENGE Remind and inspire heart attack survivors to keep on top of medication and encourage a healthy lifestyle. INSIGHT People are more willing to accept positive information that has immediate benefits. PROPOSITION Take control STRATEGY Show heart attack survivors that this lifestyle should be the way of life. HOME IS WHERE THE HEART IS Heart attack survivors seem to place more protection on materialistic items then the most priceless item of all, their own hea
- HeinzCLIENT Heinz CHALLENGE Create Ads to celabrate Heinz 150 year anniversary INSIGHT If Heinz has been around this long its clear it will be around for much longer PROPOSITION Couldnt live without STRATEGY Make our audience see that we are never going to be without Heinz HERE’S TO 150 MORE In the next 150 years the world will no longer be the same, but Heinz will always be around
- BOOTSCAMPCLIENT Boots CHALLENGE Reconect the audience with Boots by creating a campaign that highlights the gender gap in sleep between men and women and offer soloutions to its impact on health INSIGHT Sleep is a skill PROPOSITION Strive For Your Dreams STRATEGY Train women to achieve sleep BOOTS CAMP The Training regime to get you prepared for a good nights rest.
Projects credited in
- Leeds Arts University, BA (Hons) Creative AdvertisingThis is an outstandingly strategic and creative course that nurtures individuality through collaboration. It is designed to produce ‘Ideas That Work’ from a new wave of creative leaders in advertising. We provide the tools necessary to grow and channel creativity so that it becomes even more powerful and enjoyable. Creativity sits at the core of our proposition and feeds a common desire for originality and innovative thinking. We utilise copywriting and art-direction as a way into exploring how24
Skills
- Adobe
- Presenting
- Research
- Insights
- Strategy
- Ideas Development
- Art Directing
- Copywriting
- Design
- Idea Generation
Education
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BA(Hons) Creative AdvertisingLeeds Art University
Leeds, United Kingdom