Product Launch - Canon SX720HS

Creative Strategist and Producer for the launch of the Canon SX720HS. I ideated, proposed and produced an inspirational stop-motion hero video piece, a product-led cut of the film, lifestyle, ambient, sample and product photography, a hero product webpage, and content for e-commerce, CRM , social and retail. https://www.canon-europe.com/for_home/product_finder/cameras/digital_camera/powershot/powershot_sx720_hs https://www.youtube.com/watch?v=7UjYqHOI87w