Projects
- Oreo - Press Play [dir. cut]It was a bit of a dream to work with Oreo. There were times in my life I could eat a whole pack in one sitting… So you can imagine that I was a little worried about my resolve when the pallets of Oreos rolled onto set. With a wonderful crew, we shot this all in a day in one very adaptable section of East London. So, here’s my director's cut of a button-pushing, music-themed, nostalgia-skirting, promotional-commercial for Oreo:
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Projects credited in
- Tom WakelingI had to sit in that window and smoke non stop for 6 hours. Of course, Control knew I hated smoking. It was his sick joke to make it the signal. I had all but lost my sense of smell when my contact finally appeared. He was slumped on a bench in the street below. He was quite motionless... this is generally seen as a bad sign in the spy game. As I was thinking about the other bad signs... the floorboards creaked. I had smoked 40 cigarettes that day, but I savoured that last one.2
- Tom WakelingMy thief is a terrible rider. At no point along our journey has he not been in the process of falling off. I suspect fear is the problem. I recall him overcoming fear as a boy, clinging tightly to my mane as he climbed onto my back, cawing at his friends below who were too scared to even try. Dawn breaks, but behind us I can still see the village, and the flames that engulf it. His tears land on my coat as he clings tightly to my mane, and we gallop on through the darkened landscape once5
- Product Launch - Canon SX720HSCreative Strategist and Producer for the launch of the Canon SX720HS. I ideated, proposed and produced an inspirational stop-motion hero video piece, a product-led cut of the film, lifestyle, ambient, sample and product photography, a hero product webpage, and content for e-commerce, CRM , social and retail. https://www.canon-europe.com/for_home/product_finder/cameras/digital_camera/powershot/powershot_sx720_hs https://www.youtube.com/watch?v=7UjYqHOI87w
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