Project Embrace - Proud to be me campaign 2018

The Project Embrace #Afrovisibility billboard campaign aimed to contribute to changing the narrow perception of beauty and bias against afro textured and curly hair by creating positive, beautiful images of that hair type on billboards. From over 400 women who applied for to be part of the campaign, 6 were chosen, photographed and filmed. Each poster celebrated the beauty of each of the 6 women. The billboards were released in over 70 locations across the UK and were featured above the Grand Hotel at the 2018 Cannes Lions International Festival of Creativity.