Basma Khalifa is a Fashion Stylist, a Fashion, travel and food Presenter.
She has worked at some of the world's most renowned fashion magazines such as Harper's Bazaar, InStyle and Vogue. Basma has styled celebrities ranging from Adele to Naomi Campbell, as well as many others for 8+ years.
Basma's career as a presenter began after catching the attention of headhunters and producers. She has since been in collaboration with production houses and has seen great interest from Channel 4 and BBC 3 for her talents.
Basma was also recently selected to be part of the BBC's Womens Expert. From the 1,000+ women who applied, Basma was one of the final 24 chosen by the BBC for training and backing. Since then Basma has featured on BBC Breakfast and Woman's Hour, as well as contributing to Tastemade UK and Bite the Ballot.
Basma has also created her own YouTube vlog series called 'She Is...'. The vlog tackles the issues with diversity faced by women of colour in fashion. Basma interviewed women throughout the industry about the worries and adversities they've faced and continue to face. The videos were well received having gained up to 10K views for a single post.
Basma also filmed a 2-part vlog on fashion and beauty while she was in the Sudan in 2017. This was in order to show a side of Africa rarely showcased by mainstream media.
Basma Continues to develop treatments with the aim of having her documentary ideas commissioned following the interest already generated.
Basma is continuing her work as a fashion stylist as well as a TV presenter, traveling and reporting on real life issues (including but not exclusively) fashion and beauty faced by men and women in unfamiliar parts of the world. This is in the hope of raising awareness of the issues faced by women and minorities in
everyday societies
Projects
- Black Panther Passion Project by Looks Like MeCasting: Looks Like Me| Director: Selma Nicholls | Photographer: Asiko Artist Looks Like Me, talent and casting agency raising the profile of underrepresented groups. Providing exceptional talent, models and extraordinary diverse campaigns represented in fashion and advertising content.
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Projects credited in
- Project Embrace - Proud to be me campaign 2018The Project Embrace #Afrovisibility billboard campaign aimed to contribute to changing the narrow perception of beauty and bias against afro textured and curly hair by creating positive, beautiful images of that hair type on billboards. From over 400 women who applied for to be part of the campaign, 6 were chosen, photographed and filmed. Each poster celebrated the beauty of each of the 6 women. The billboards were released in over 70 locations across the UK and were featured above the Grand Ho
- Looks Like Me Black Panther PortraitsInspired by Marvels Black Panther Movie Posters, we created portraits of the Black Panther characters working with a group of children. The images were exhibited at British Film Institute and The Black Cultural Archives and featured on a number of media outlets, most notably Channel 4 in the UK. The work was commissioned by Looks Like Me Talent agency.
- I am a Marvel - Photo Portrait SeriesInspired by the upcoming @marvelstudios film Captain Marvel @captainmarvelofficial a tale of a hero’s journey of a female fighter pilot Carol Danvers. 3 creatives have come together to photograph a collection of 11 inspirational women who embody her spirit, strength and humanity. These women represent diversity in ethnicity, background, body forms and age. In their ever-evolving and inspirational lives these women have soared and are still soaring “Higher, Further, Faster”. They are rising to th
- This International Women’s Day, meet the 200 Women Redefining the Creative Industry in 2018Discover our 2020 list here This International Women's Day, we asked influential icons to nominate 10 trailblazing women who they believe are redefining the creator landscape. The result? A unique and incredible list of 200 trailblazing women breaking barriers and inspiring change! Only 36% of jobs in the creative sector are currently filled by women. At the top of the tree there’s an even bigger problem - women make up only 11% of Creative Directors. In an attempt to change this, our month-lo165
- Championing Diversity: this Black History Month, meet 100 creatives inspiring changeWe asked 11 of our creative heroes to each nominate 10 leading black change makers and creators who are shaping the current climate with raw talent, big ideas and crazy hard work. There is still a huge disparity of BAME individuals in the creative industry. Currently only 13% of the creative industry workforce identify as coming from Black and Minority Ethnic backgrounds. In addition, only 8% of senior positions have BAME representation. Spotlighting this subject is as important as ever. True d138
Work history
Fashion Stylist
- London, United KingdomFull Time
Assisting and styling main fashion stories. Creating fashion news stories and visual content. Handling team diary.
Fashion StylistYoox Net a Porter Group
- London, United KingdomFull Time
Styling assistant to the fashion director and fashion editor.
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Skills
- Blog
- Journalism
- Presenting
Education
(hons) Business Studies
Glasgow, United Kingdom