PUMA POWER UP x URBAN NERDS COLLECTIVE
Immersive physical football challenge for the launch of PUMA’s new POWER UP football boot pack.
PUMA took over Wapping Power station to launch their new POWER UP football boot pack.
Guests tested the boots by competing in a physical competition featuring 4 digitally measured skills challenges testing control, power, accuracy, speed and agility. They were also in for a chance to win PUMA products, a limited edition PS4, projector and be crowned POWER UP MVP.
Media coverage in The Sun and The Daily Mail
(ABOVE: PUMA FUTURE)
Live music was provided throughout the event courtesy of Mixtape Madness
Henrie - Presenter and DJ at Reprezent Radio, hosting a weekly slot championing new artists
Robert Bruce - DJ and presenter, Radio Host of CAPITAL XTRA’s HOMEGROWN slot focused on fresh and
emerging UK music, including interviews and guest mix
Suspect (w/ Special Guests Jesse and Young Teflon) - UK rapper who has collaborated with the likes of Skepta, Octavian and Giggs.
AJ + Deno - young rapper and singer building their name in the UK scene, performing a number hits together
D’One - Bubbling on the underground scene and breaking through on mainstream platforms
(Above: Henrie and Robert Bruce)
(Above: AJ + Deno)
(Above: Suspect)
PUMA Football players were also invited to test the PUMA FUTURE and PUMA ONE football boots and set high scores across the four skills challenges.
Host on the night Chunkz, Miles Fearon and Yung Filly also interviewed players on stage.
Senior Global Professional Footballers in attendence
- Aleksander Kolorov, Roma FC - Eric Bailly, Manchester United FC
- Hector Bellerin, Arsenal FC - Mamadou Sakho, Chrystal Palace FC
- Olivier Giroud, Chelsea FC - Romelu Lukaku, Manchester United FC
- Sergio Aguero, Manchester City FC - Steven N’Zonzi, Roma FC
- Vincent Kompany, Manchester United FC
Youth Professional, Next Gen Footballers in attendence
- Callum Harriot, Reading FC - Danny Loader, Reading FC U18s
- DJ Buffonge, Manchester United U23s - Dynel Simeau, Chelsea FC U18s
- Fasyao Dele-Bashiru, Manchester City FC U18s - Ian Maatsen, Chelsea FC U18s
- Joel Latibeadiere, Manchester City FC U23s - Keke Simmonds, Manchester City U18s
- Millen Bars, Manchester United FC - Omari Hutchinson, Arsenal FC
- Rabbi Matand, Manchester City FC - Tom Dele-Bashiru, Manchester City FC U23s
- Xavier Benjamin, Fulham FC - Yunus Musah, Arsenal FC U18s
(Above: POWER UP MVP)
(Above: Haks, Chunkz, Specs, Stevo and Yung Filly.
(ABOVE: PUMA ONE)
UNC Team
Business Manager – Sue Gurner
Senior Account Manager – Casey Amber
Account Manager – Sasha Kluvitse
Account Executive – Elliott Braithwaite
Production Manager - James Bramley
Producer - Claire Kirby
Producer - Alex Kessick
Event Assistant - Libby Goult
Graphic and VFX Design - Matt McKenzie (27 London)
Photographer - Amran Abdi (@amrezyobr)
Media Partner – VERSUS
Music Partner – Mixtape Madness
Companies
Puma
- Fashion and Textiles
Football Beyond Borders
- Charity
