Work history
Digital PlannerSyzygy
- London, United KingdomFreelance
Hired to support the paid media team on a consultancy project for Allergan by devising central and regional media strategies for the brand with the purpose of enabling local marketing teams in the briefing process to their local media agencies. The project involved an extensive media audit and the development of consumer journey maps & marketing frameworks.
Digital Account ManagerDentsu Aegis Network
- London, United KingdomFreelance
Display media lead working across Heineken’s portfolio of Alcoholic beverage brands including Heineken, Desperados, Birra Moretti, Kronenbourg 1664 and Fosters. Role involved planning and executing display media activity programmatically and through direct media buys. Managing campaign optimisations and reporting using platforms such as DV360, Adobe Tube Mogul & MOAT.
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Skills
- Digital Advertising
- Marketing Analytics
- Media Buying
- Media Planning
- Client Service
- Media Strategy
- Paid Social
- PPC
- Display Advertising
- Youtube Advertising