Apply or see more here.
WHY DO WE NEED RARE?
Creative and tech departments across the country are lacking in diversity of gender, colour, class, preference and perspective, especially at the top. Being a minority brings about a set of issues that many aren’t equipped to deal with, leading to great talent dropping out of the industry prematurely.
The Rare masterclass hopes to address these issues and give diverse creative talent the tools they need to succeed in the creative and tech industries, and ensure that they are equipped to succeed in workplaces that aren’t reflective of who they are.
WHEN IS RARE?
Rare is being hosted over one evening and two days from April 21 – 23.
WHERE IS RARE?
Rare is taking place at D&AD’s London HQ on Cheshire Street.
HOW DID RARE COME ABOUT?
Rare is the brainchild of two of Australia’s leading creative directors, Stefanie DiGianvincenzo – formerly of Clemenger BBDO Melbourne – and Tara McKenty of Google.
Drawing from their own personal experience of being a minority in creative departments in Australia and across the globe, they recognised the need for someone to take a stand and provide the final piece of the diversity puzzle in equipping diverse creative talent with tangible tools and skills they can use in the workplace.
In London Rare is Co-chaired by Emily Kortlang, A Berlin School Alumni, Laura Jordan-Bambach, CCO of Mr President and Co-founder SheSays and Nadya Powell, Co-founder Utopia and Innovation Social.
WHO ARE THE SPEAKERS AT RARE?
The Rare program has been developed in partnership with Berlin School, and the RARE line-up has been cherry-picked from industry’s top diverse creative talent who understand the challenges first-hand. The teaching line-up includes Chaka Sobhani, Chief Creative Officer, Leo Burnett, Oliver Pericovich, founder and Executive Director, Skatistan, Jenn Nkiru, award-winning visionary artist and director, from Peckham, London, Sulaiman Khan, CEO, ThisAbilityClub, and Nishma Robb, Head of Marketing at Google, plus Tea Uglow, Creative Director, Google’s Creative Lab, Sydney.
HOW DO I PURCHASE A TICKET?
To apply for a ticket, head to the Apply section and submit an application. There’s only 50 spaces available so applicants will be subject to a review and approval process.
WHAT HAPPENS IF I CAN’T MAKE IT?
If you can’t make those dates or get the time off work, go through the application process and we’ll provide you with access to exclusive content from Rare via email after the event.
WHO’S SUPPORTING RARE?
RARE wouldn’t be possible without the support of its incredible partners, notably D&AD and Berlin School, as well as founding partners: YouTube, Maud, Google, The Glue Society.
WHERE DO THE PROFITS FROM RARE GO?
All proceeds from Rare will be put towards grants and initiatives that further deliver on Rare’s objective to boost diversity in creative industries.
IS RARE GOING TO TAKE PLACE IN OTHER LOCATIONS?
Rare has taken place in Sydney, and now London. RARE Singapore and Tokyo are in planning for 2018, so stay tuned.