Rebranding John Lewis Fashion

  • Viki Bingham
  • Bayu Satria

When John Lewis rebranded as John Lewis & Partners in 2018 it meant a whole new collection and a whole new aesthetic for fashion. My job was to create a fresh new look for the collection through films and imagery. The rebrand was all about putting John Lewis Partners (i.e. the staff) at the heart of the brand and raising awareness of the stylists in stores was a massive part of the brief.

Project Tags


  • John Lewis & Partners logo

    John Lewis & Partners

    • Design