Projects credited in
- Rebranding John Lewis FashionWhen John Lewis rebranded as John Lewis & Partners in 2018 it meant a whole new collection and a whole new aesthetic for fashion. My job was to create a fresh new look for the collection through films and imagery. The rebrand was all about putting John Lewis Partners (i.e. the staff) at the heart of the brand and raising awareness of the stylists in stores was a massive part of the brief.
- Working with InfluencersCreating content with influencers was a big part of my role and something I built from nothing up to a full influencer program four and a half years later. I love working with talent, from collaborative scripting with bloggers and editors to directing and interviewing designers and experts to get the best performance out of them. From Emma Hill, Liv Purvis and Erica Davies on fashion to Sali Hughes, Ruth Crilly and Sarah Chapman on beauty, I was lucky enough to work with some really interesting
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