Reebok - Common Youth

For Reebok's collaboration with Foot Patrol London and Australia based urban streetwear shop Highs and Lows, Sitcom worked with Breaks agency to bring to life the story of the shop’s owner. Taking the viewer back to the late 80’s/early 90’s British rave scene, we designed and dressed the scenes for the short independent film. First released in a secret location in London as a nod to the clue dropping culture of the field raves that occurred during that era, and since as online promotion for their collaborative collection. Production - BREAKS Director - TAYLOR FAWCETT Director of Photography - TOM WELSH Writer - MATT THOMAS Production Designer - MATT RITZ WRIGHT Casting Director - MIKEY KRZYZANOWSKI