I work in fashion, advertising, PR, TV and events as a set designer and creative director creating concepts for shoots, pop-ups and parties. I co-founded Sitcom Design, a set design studio based in Paris & London that aims to merge art and advertising to immerse audiences wholly in a brand's story.
Projects
- I AM NOT A SHOPJe Ne Suis Pas Un Magasin/I Am Not A Shop is a playful pop-up with a twist. Starting empty instead of full, we’ve flipped the shop format on it’s head, allowing customers come to donate instead of purchasing. After taking their donations to the tills, customers are given a receipt that lists the items with the worth of what they can achieve. For example, a donated cardigan is the value of a meal. This information was also tagged on each item before it was put on display on the shopfloor. The ch
- Eden's Rose RoomAs Sitcom we designed a playful pop-up space located in the Eden Shopping Centre that immersed customers in an Instagrammable pink heaven during it’s month-installation. Neon signs hung in front of layers of glitter curtain and pink drape providing backdrops for posing along with a flower wall, vinyled mirrors and a makeup station. A stage with peacock chairs and pink sprayed palms prompted friends to ‘take to their thrones’ and have their shots snapped. Tiered plinths and free standing backdrop
- Converse - Spark Progress - Still LifeUsing the concept of a work in progress, Sitcom designed and produced the set for ‘Spark Progress’, Converse’s latest European campaign. In putting real-life creative at the forefront of the campaign, ourselves and Converse were able to give a platform for Creative talent based round London. On set we played off the overall theme of the shoot by using raw, industrial materials that echoed the three main collection series; Colour, B&W and Print. Creative Direction & Production - Stereo Creative
- Converse - Spark Progress - LifestyleUsing the concept of a work in progress, we designed and produced the set for ‘Spark Progress’, Converse’s latest European campaign. In putting real-life creative at the forefront of the campaign, ourselves and Converse were able to give a platform for Creative talent based round London. On set we played off the overall theme of the shoot by using raw, industrial materials that echoed the three main collection series; Colour, B&W and Print. Creative Direction & Production - Stereo Creative P
- Reebok - Common YouthFor Reebok's collaboration with Foot Patrol London and Australia based urban streetwear shop Highs and Lows, Sitcom worked with Breaks agency to bring to life the story of the shop’s owner. Taking the viewer back to the late 80’s/early 90’s British rave scene, we designed and dressed the scenes for the short independent film. First released in a secret location in London as a nod to the clue dropping culture of the field raves that occurred during that era, and since as online promotion for thei
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Work history
Set DesignerStereo
London, United KingdomFreelance
As Sitcom I worked in collaboration with Stereo on the European Converse Campaign 'Spark Progress'. We designed a series of sets for the lifestyle and still life images that echoed the overall concept for the campaign.
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DesignerSitcom
Longfield DA3, UKFreelance
Skills
- Events
- Film
- Visual Arts
- Art Direction
- Design
- Final Cut Pro
- Illustrator
- Indesign
- Photoshop
- Powerpoint
- Sketchup
- Set Design
- Creative Direction