Converse - Spark Progress - Still Life

Using the concept of a work in progress, Sitcom designed and produced the set for ‘Spark Progress’, Converse’s latest European campaign. In putting real-life creative at the forefront of the campaign, ourselves and Converse were able to give a platform for Creative talent based round London. On set we played off the overall theme of the shoot by using raw, industrial materials that echoed the three main collection series; Colour, B&W and Print. Creative Direction & Production - Stereo Creative Photographer - Jess Bonham