The Brief: The social and digital launch of the new Rimmel London lipstick - The Only One. Launch a revolution in lipstick through a ‘takeover’ of Rimmel London social channels.
Deliverables - 1x expanding and 6x rich media web banners, 3x campaign pages, 6x emailers, 1 Periscope broadcast, and over 90 separate social assets including static images, gifs and videos.
My Role: Oversaw the creation and delivery of all content digital repurposing content using assets provided by the lad agency and the brand.
Produced a ‘street consumers’ shoot of stills and video showing women joining the revolution - sourcing and securing consumers to appear, booking photographers, approving edits and overseeing post.