Projects
- Sally HansenSally Hansen wanted to generate hype around their brand new 2 step gel manicure, MIracle Gel. The overall direction was to shoot these bottles in fun and vibrant environments, using products and props which would be eye catching and target their younger audience. The posts were shared across Twitter, Facebook & Instagram. Role: Art Direction, Designer
- X Factor 2017 contestant brandingI was approached by Fremantle Media to create the visual identities for each X Factor contestant for the 2017 show. Each contestant needed to have a creative logo which matched their aesthetic. These logos were then used across all social channels and to promote their singles.
Projects credited in
- Rimmel London #SuperGelThe Brief: The social and digital launch of the new Rimmel London nail varnish - Super Gel. Drive audience engagement in Rimmels' first campaign with no celebrity face. Deliverables - 1x campaign page, 1x homepage banner, 7x HTML5 banners, 3x static banners, 2x emailers, 2x personalised videos 80x social posts including static images, gifs & videos, created from both ATL assets and shoots My Role: Oversaw the creation and delivery of all content including 7x HTML5 and 3x static web banners, 1x w
- Rimmel London - #ALipstickRevolutionThe Brief: The social and digital launch of the new Rimmel London lipstick - The Only One. Launch a revolution in lipstick through a ‘takeover’ of Rimmel London social channels. Deliverables - 1x expanding and 6x rich media web banners, 3x campaign pages, 6x emailers, 1 Periscope broadcast, and over 90 separate social assets including static images, gifs and videos. My Role: Oversaw the creation and delivery of all content digital repurposing content using assets provided by the lad agency and t
- Rimmel - The Only 1 MatteThe Brief: Build on the success of the existing Rimmel London The Only One lipstick, for the launch of Matte with engaging social and digital content that showcased the full range on a variety of skin tones and lip shapes. Deliverables - 1x Lip Library Tumblr, 84x social posts including static images, gifs, product videos and how to videos. My Role: Worked as Art Buyer, PM and Producer for a 3 day video and stills shoot with 6 models, two photography teams and a videographer. Captured assets t
Work history
Senior Designer
London, United KingdomFull Time
Working on clients such as Selfridges, GSK & BT as a leading Digital/UI designer.
- Concepting/wireframes to final designs ready for development.
- Working with programmes such as; Sketch, Invision, Zeplin & the Adobe creative suite.
Lead Digital DesignerArcadia
- London, United KingdomFull Time
Day to day tasks consists of updating all creative digital content for the brand such as their live features, homepage layout - non responsive and app, emails and wireframes. Management of the Digital design team. Social content including gifs/video/visual refresh. Working with Sketch for web page development.
Fashion based digital design, with a heavy interest in researching current trends and studying fashion forecasts.
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Skills
- Graphic Design
- Illustration
- Sketch
- Scamps
- Digital Advertising
- Concept Design
- Adobe Create Suite
- UI Design
- Art Direction
Education
C
C
BA(Hons) Graphic DesignCambridge school of Art
- Cambridge, United Kingdom
Awards
IPA foundation courseThe IPA (The Institute of Practitioners in Advertising)
Pass with Merit