The Brief: Build on the success of the existing Rimmel London The Only One lipstick, for the launch of Matte with engaging social and digital content that showcased the full range on a variety of skin tones and lip shapes.
Deliverables - 1x Lip Library Tumblr, 84x social posts including static images, gifs, product videos and how to videos.
My Role:
Worked as Art Buyer, PM and Producer for a 3 day video and stills shoot with 6 models, two photography teams and a videographer.
Captured assets to create content for Rimmel global websites, a ‘Lip Library’ microsite hosted on Tumblr, over 25 short motion assets including product videos, How To videos, gifs and 50 static images.