Rimmel London #SuperGel

  • Sophie Williams
  • Claire Stewart
  • Anoosha Tadghighi
The Brief: The social and digital launch of the new Rimmel London nail varnish - Super Gel. Drive audience engagement in Rimmels' first campaign with no celebrity face.
Deliverables - 1x campaign page, 1x homepage banner, 7x HTML5 banners, 3x static banners, 2x emailers, 2x personalised videos 80x social posts including static images, gifs & videos, created from both ATL assets and shoots
My Role: Oversaw the creation and delivery of all content including 7x HTML5 and 3x static web banners, 1x web design, 2x emailers, 2x personalised videos, and over 80 separate social assets including static images, gifs and videos.
Produced a video shoot for 2x40 second films: Girls’ Night In & Girls’ Night Out, allowing, through green screen tracking, consumers to pull in their Facebook and Instagram images to become the faces of the campaign.
Produced a photo shoot to create still social assets - sourcing and booking photographers, hand models, HMU etc.