Roald & Beatrix // Sky One Key Art Design

  • Ruggero Gualdesi
  • Luke Butler

BRIEF Design the key art of the new Sky Original 'Roald & Beatrix: The tail of the curious mouse', starting from this proposition: The magical story of an unlikely encounter between a young child and his hero. SOLUTION The magic world of books. ROLE Senior Designer on the project, working with the creative team on the key art concept. Once the idea was approved, I designed most of the key art elements, like the book spine and background.

Project Tags


  • Sky logo


    • Television
  • S

    Sky Creative Agency