London based Graphic Designer and Art Director with a broad knowledge of advertising concepts, branding and identity, digital and print campaigns and proficient in Adobe Creative Suite. I studied and graduated with a BA in ‘Advertising Art Direction’ from Accademia di Comunicazione in Milan. I developed my creative thinking and design craft in advertising agencies like Bates, TBWA and Arnold.
With a mix of skills and experience, creating ideas that travel across media is what drives my work. Having experienced the switch from traditional to digital, I believe it’s an exciting time to work in communication.
Often found practising calligraphy, swimming and watching tons of movies. But not all at the same time.
Projects
- Roald & Beatrix // Sky One Key Art DesignBRIEF Design the key art of the new Sky Original 'Roald & Beatrix: The tail of the curious mouse', starting from this proposition: The magical story of an unlikely encounter between a young child and his hero. SOLUTION The magic world of books. ROLE Senior Designer on the project, working with the creative team on the key art concept. Once the idea was approved, I designed most of the key art elements, like the book spine and background.
- Tube Brands - Instagram feedI started this as a side project, changing brands into London tube station names. While playing with Instagram behaviour, I'm creating contents weekly with smart and funny posts, reimagining famous logos from scratch. You can see more at instagram.com/tube_brands 17/07/2018: Featured on creativepool.com
- Say it - iOS appIn 2014 I collaborated as a Lead Designer with Oxford University Press to the iOS app Say it, an app that shows you how to improve your English pronunciation with personalized audio-visual feedback - includes 30,000 model recordings from Oxford University Press. Everything started by participating in the UX research. Working closely with the Developer and the Educational Lead I structured the wireframe of the app. After that, I come up with the UX design that was put in place by the developer.
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Work history
Senior DesignerVCCP
London, United KingdomFull Time
F
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Freelance Graphic Designer & Art DirectorFreelancer
London, United KingdomFreelance
Clients I worked for: Oxford University Press, Nesta NGO UK, United Nations Institute for Training And Research, United Nations Development Programs (Jordan), Monroe Overdry, Arrows Project, EdgeLab srl, Studi di Avvocati, Esselunga, Chocolat.
Oxford University Press, Nesta NGO UK, United Nations, Studi di avvocati and Doria Hotels.
Say It, Studi di avvocati, United Nations and Doria Hotels.
Since 2004, I started collaborating on various projects as a freelancer. From conception to execution, I worked with local and international clients.
Key roles:
• Brand identity and assets creation for several clients.
• Ideation and delivery meeting clients needs.
• Designed the UI of an iOS app for the Oxford University Press participating in the UX research too.
• Worked with the United Nations to deliver a Training course manual in Geneve and an Electoral commission manual in Jordan.
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Skills
- Advertising
- Corporate Identity
- Art Direction
- Digital
- Websites
- Typography
- Brand Design
- Brand Identity
- Design
- Online Campaigns
- Outdoor Campaigns
- Print Campaigns
- Logo Design
- Illustrator
- Indesign
- UX Design
- UI Design
- Italian
- French
- Fluent English
- Print Design