Ruggero Gualdesi

Ruggero Gualdesi

Senior Designer & Art DirectorUnited Kingdom
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Pip Jamieson
Nikky Lyle
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Ruggero Gualdesi

Ruggero Gualdesi

Senior Designer & Art DirectorUnited Kingdom
About me
London based Graphic Designer and Art Director with a broad knowledge of advertising concepts, branding and identity, digital and print campaigns and proficient in Adobe Creative Suite. I studied and graduated with a BA in ‘Advertising Art Direction’ from Accademia di Comunicazione in Milan. I developed my creative thinking and design craft in advertising agencies like Bates, TBWA and Arnold. With a mix of skills and experience, creating ideas that travel across media is what drives my work. Having experienced the switch from traditional to digital, I believe it’s an exciting time to work in communication. Often found practising calligraphy, swimming and watching tons of movies. But not all at the same time.
Projects
  • Roald & Beatrix // Sky One Key Art Design
    Roald & Beatrix // Sky One Key Art DesignBRIEF Design the key art of the new Sky Original 'Roald & Beatrix: The tail of the curious mouse', starting from this proposition: The magical story of an unlikely encounter between a young child and his hero. SOLUTION The magic world of books. ROLE Senior Designer on the project, working with the creative team on the key art concept. Once the idea was approved, I designed most of the key art elements, like the book spine and background.
  • Fedrigoni 366 // 2020
    Fedrigoni 366 // 2020In 2019 I was selected among other UK based graphic designers to participate in the 2020 Fedrigoni 366 book. Printed on different Fedrigoni paper colours, I was assigned the 31st August and I dedicated the page to Maria Montessori, born that day in 1870.
  • Tube Brands - Instagram feed
    Tube Brands - Instagram feedI started this as a side project, changing brands into London tube station names. While playing with Instagram behaviour, I'm creating contents weekly with smart and funny posts, reimagining famous logos from scratch.  You can see more at instagram.com/tube_brands 17/07/2018: Featured on creativepool.com
  • Say it - iOS app
    Say it - iOS appIn 2014 I collaborated as a Lead Designer with Oxford University Press to the iOS app Say it, an app that shows you how to improve your English pronunciation with personalized audio-visual feedback - includes 30,000 model recordings from Oxford University Press.  Everything started by participating in the UX research. Working closely with the Developer and the Educational Lead I structured the wireframe of the app. After that, I come up with the UX design that was put in place by the developer.
  • Doria Hotels
    Doria Hotels
  • EdgeLab
    EdgeLab
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Work history
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    Freelance Graphic Designer & Art DirectorFreelancer
    London, United KingdomFreelance
    Clients I worked for: Oxford University Press, Nesta NGO UK, United Nations Institute for Training And Research, United Nations Development Programs (Jordan), Monroe Overdry, Arrows Project, EdgeLab srl, Studi di Avvocati, Esselunga, Chocolat. Oxford University Press, Nesta NGO UK, United Nations, Studi di avvocati and Doria Hotels. Say It, Studi di avvocati, United Nations and Doria Hotels. Since 2004, I started collaborating on various projects as a freelancer. From conception to execution, I worked with local and international clients. Key roles: • Brand identity and assets creation for several clients. • Ideation and delivery meeting clients needs. • Designed the UI of an iOS app for the Oxford University Press participating in the UX research too. • Worked with the United Nations to deliver a Training course manual in Geneve and an Electoral commission manual in Jordan.
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    Senior DesignerSky Creative Agency
     - London, United KingdomFull Time
    Worked in the Advertising department on Key Art projects, advertising campaigns and on integrated projects for Sky brands across all media channels.
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Skills
  • Advertising
  • Corporate Identity
  • Art Direction
  • Digital
  • Websites
  • Typography
  • Brand Design
  • Brand Identity
  • Design
  • Online Campaigns
  • Outdoor Campaigns
  • Print Campaigns
  • Logo Design
  • Illustrator
  • Indesign
  • UX Design
  • UI Design
  • Italian
  • French
  • Fluent English
  • Print Design
Education
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    AdvertisingSchool of Visual Arts
     - New York, United States
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    Art DirectionFondazione Accademia di Comunicazione
     - Milan, Italy
    Bachelor of Arts (BA), Advertising Art Direction, Art Director