We worked on this B2B campaign at True. Rockwool is an amazing building material derived from natural stone. We helped create a series of torture tests to show the construction industry just how flexible and resilient Rockwool is. This campaign has already won an armful of awards, including 4 from The Drum, 3 wins at the Global ACE Awards, another 3 from the B2B Marketing Awards and 2 Golds at the ANA B2 Awards.