Rockwool - The 7 Strengths of Stone
Rockwool is an amazing building material derived from natural stone. We co-write a series of torture tests to show the construction industry just how flexible and resilient Rockwool is.
You know those campaigns that sweep the board and win everything? Well this was one of them. The work won a shelf-filling 16 awards, including Golds at The Drum, DMA and Global ACE , B2B Marketing and the Brand Film Awards.
Brand Film Awards EMEA 2021: Winner - B2B
Judge’s comment: "Very funny, captivating content on a subject that isn't the sexiest. I like the tongue and cheek German efficiency undertones, as well as how they delivered a good message in a short and succinct way."
The Drum B2B Awards judges wrote:
“ROCKWOOL bucked a category trend with a playful series of films that were grounded in brand purpose and authenticity."
“Filmed at the company’s Innovation Factory, with real employees, True created a Bond-style test lab and series of product demonstrations that delighted, surprised and celebrated the company’s Danish heritage and culture of continuous product innovation.”
🩷 30.7% Facebook and Instagram post engagement – 1435% higher than industry average
📈 The average time spent on the website increased by 400% compared to previous campaigns.
⚠️ At one point, the website even crashed due to the volume of visitors.
🤝 The films generated 11,641 marketing qualified leads in just three months.
Those awards in full:
2022 Brand Film Awards EMEA
WINNER: Best B2B
2020 Global ACE Awards:
WINNER: Social Media
WINNER: B2B2C campaign
WINNER: Content Marketing - Multiple Piece Program/Campaign
2020 B2 Awards
GOLD: Content Marketing: Video (Short Form)
GOLD: Social Media
2020 DMA Awards
GOLD: Best B2B
2020 Drum DADI Awards
GOLD: Video/Video Website
2019: Drum B2B Awards
WINNER: Best Brand Campaign
WINNER: Best Product Launch Campaign
WINNER: Best Content Marketing Campaign
FINALIST: Best Use of Social Media
2019 The Drum Content Awards
WINNER: Best B2B Content Marketing
2019 B2B Marketing
SILVER: Best Use of Social Media or Influencer Marketing
SILVER: Best Brand Initiative
FINALIST: Best Customer Engagement
2019 The Golden Bees
WINNER: Best Use of Creative
WINNER: Best Use of Social Media
2019 Marketing Week Masters
FINALIST: B2B Sector Masters
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January Thirteen
- Advertising
