Rockwool - The 7 Strengths of Stone

We worked on this B2B campaign at True. Rockwool is an amazing building material derived from natural stone. We helped create a series of torture tests to show the construction industry just how flexible and resilient Rockwool is. This campaign has already won an armful of awards, including 4 from The Drum, 3 wins at the Global ACE Awards, another 3 from the B2B Marketing Awards and 2 Golds at the ANA B2 Awards.

In their description of the 7 Strengths of Stone film series, The Drum judges wrote:

“ROCKWOOL bucked a category trend with a playful series of films that were grounded in brand purpose and authenticity – driving brand affinity and engagement among its core audience in the construction industry.”

“Filmed at the company’s Innovation Factory, with real employees, True created a Bond-style test lab and series of product demonstrations that delighted, surprised and celebrated the company’s Danish heritage and culture of continuous product innovation.”

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Creative Director