Sainsbury’s Easter 2018 – Roast in a Rush!

  • Seb Royce
  • Jacinta Szuman
  • Shruti Veeramachineni
We all leave things to the last minute. And with spikes in last minute food shopping searches before the bank holiday weekend, Easter is no exception. It gets particularly intense if you’re hosting your family’s Easter Sunday lunch and need a prepare a roast – given that 40% of us find it stressful affair.
So we wanted to show what could happen if you left it all to the last minute in a fun, light-hearted and typically British sketch with a couple who did exactly that… cue fire alarm!
The response from the Sainsbury’s audience was eggcelent(!) with many finding the behaviour very relatable and commenting that they found it ‘hilarious’ while tagging their friends in the post. VTR was high also showing that many were staying to consume the content.


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