Seb Royce Executive Creative Director | The Dots

Seb Royce

Executive Creative DirectorLondon, United Kingdom
Projects credited in
  • Sainsbury's: The Bude TunnelThis is the story of the Sainsbury’s tunnel that unexpectedly won Christmas in Britain in 2018. After the supermarket became a tongue-in-cheek local attraction on TripAdvisor, we saw an opportunity to transform an internet joke into a jaw-dropping Christmas light spectacle. Taking the joke further than anyone could imagine, we decorated our tunnel with an immersive light and music experience, powered by 100,000 pixels of LED light. Always one for whimsy, Britain delighted in this preposterously
  • Uber: Where to, Britain?"Where to, Britain?" is a short documentary series following the stories of Uber drivers and riders across the length and breadth of the UK. Narrated by Dawn French, the format was created by Gravity Road in partnership with Channel 4. The series is available through All 4 and in a groundbreaking move is being distributed directly through the Uber app with location relevant stories geo-targeted around the UK. We were delighted to see this project snap up a Drum Award in the Automotive and Tran
  • Three: Streaming ConsciousnessStream in, and stream out, I love my device, the device is me… In response to an extensive consumer research survey around the bingeing behaviours of the UK (The Binge Files),  Three UK have launched Go Binge, a proposition that allows customers to stream films, TV shows and music through certain apps including Netflix, TV Player, Deezer and SoundCloud without contributing to their data allowance. With the Binge Files revealing that 44% of people aged 16-24 years old watch more than an hour of s
  • Newsworks: Get RealAnother Ad of the Day in The Drum!  As marketing body for the UK’s news brands, NewsWorks wanted to raise awareness amongst the London media planning community of the crucial, but often undervalued, power of context to the advertiser.   Our campaign has been warmly received by both the News and Advertising industries for cleverly contrasting the reductive, superficial nature of emojis – and by extension the low quality wild-west context of digital programmatic media buys – with the power of News
  • The Design Museum Gets Aficionados DroolingSo watch the film, get the design feels, then head over to The Drum and read what they had to say about our “stylish tribute” that will have “aficionados drooling”. Ah, shucks. If you want to read more about the story of the launch and GR’s role in it, click here.
  • Sainsbury’s Easter 2018 – Roast in a Rush!We all leave things to the last minute. And with spikes in last minute food shopping searches before the bank holiday weekend, Easter is no exception. It gets particularly intense if you’re hosting your family’s Easter Sunday lunch and need a prepare a roast – given that 40% of us find it stressful affair. So we wanted to show what could happen if you left it all to the last minute in a fun, light-hearted and typically British sketch with a couple who did exactly that… cue fire alarm! The respon
  • Creative Direction