Jacinta Szuman Managing Director | The Dots

Jacinta Szuman

Managing DirectorUnited Kingdom
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Jacinta Szuman

Managing DirectorUnited Kingdom
About me
I love The Dots, it's a great way to discover new talent. Feel free to reach out if you like the shape and goal of our company and work. We embrace different experiences and backgrounds a lot of our team are not from a traditional agency background. At Gravity Road we create things people want to spend time with and we’re a young company full of smart, playful people, passionate about doing their best work.
Projects credited in
  • #GramInvadersWe created a mobile gaming experience ‘first’ by hacking Instagram Stories to demonstrate Three’s core messaging #PhonesAreGood.
  • Uber: Where to, Britain?"Where to, Britain?" is a short documentary series following the stories of Uber drivers and riders across the length and breadth of the UK. Narrated by Dawn French, the format was created by Gravity Road in partnership with Channel 4. The series is available through All 4 and in a groundbreaking move is being distributed directly through the Uber app with location relevant stories geo-targeted around the UK. We were delighted to see this project snap up a Drum Award in the Automotive and Tran
  • Signsbury'sFor Sainsbury’s 150 Days of Community birthday celebrations, we unveiled Signsbury’s: a deaf-friendly initiative to promote increased inclusivity in society. 100 staff learnt how to sign, in-store screens taught sign language for products and sign-singers entertained customers.
  • Vegan KwassontPret wanted the UK to know it's now serving a vegan bakery. But is a vegan croissant still a croissant? To spark the debate, we inserted the “Vegan Kwassont” into internet culture - reigniting a famous meme on TikTok, updating the Urban Dictionary and 'correcting' the listings on Deliveroo, Just Eat and Uber Eats.
  • Corner ShopJust how far do you have to go to get people to notice the best deal? Our stunt for SMARTY puts this to the test, making fun of so-called ‘British reserve’ and people’s capacity to spot a bargain. Will any customers ask for a discount? Or do we need more fluorescent signs...
  • The SwitchNew Ofcom regulations make switching mobile provider quick and easy. To encourage people to switch to Three, we enlisted the help of five-times married Dame Joan Collins to advise users not to settle for something they don’t want. Just ditch and switch darling.
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Work history
    Managing DirectorGravity Road
    London, United KingdomFull Time
    I'm lucky to hold the post of MD at Gravity Road. A great company where we believe in creative excellence and distribution planning baked in. We believe in time well spent. Our ambition is to help our teams to grow and stay with us for the work and culture. We strive to uphold company values that are focussed on sustainable working practices, inclusivity and diversity. Get in touch if you want to know more.
Skills
  • Marketing
  • Business Development
  • Client Services
  • Social Media Marketing
  • Campaigns
  • Finance
  • Digital
  • Brand Creative Strategy
  • Project Management
  • Client Pitching
  • Business Acumen