Vegan Kwassont

Pret wanted the UK to know it's now serving a vegan bakery. But is a vegan croissant still a croissant? To spark the debate, we inserted the “Vegan Kwassont” into internet culture - reigniting a famous meme on TikTok, updating the Urban Dictionary and 'correcting' the listings on Deliveroo, Just Eat and Uber Eats.

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Senior Account Manager
Head of CRM