#GramInvaders

  • Jacinta Szuman
  • Ben & Shaun
  • Alexander Preece
  • Jonathan Waller
  • India Pearce

We created a mobile gaming experience ‘first’ by hacking Instagram Stories to demonstrate Three’s core messaging #PhonesAreGood.

#GramInvaders by Gravity Road
The game features a character whose aim is to make it through three levels of obstacles without looking up from her phone. Comprising of a series of stitched-together stories across three levels of increasing difficulty – a gym, a train and outer space – each story contains an obstacle, which can be avoided with timely tapping. Failure to tap at the right time results in collision.
To understand it properly you just need to play it. Head over to @ThreeUK’s Instagram on your mobile and look at the highlighted stories.

Project Tags

Companies

  • T

    Three UK

    Skills

    Gravity Road logo
    Time well spent
    Jacinta Szuman
    Managing Director
    Ben & Shaun
    Creative Team