Corner Shop
Just how far do you have to go to get people to notice the best deal? Our stunt for SMARTY puts this to the test, making fun of so-called ‘British reserve’ and people’s capacity to spot a bargain. Will any customers ask for a discount? Or do we need more fluorescent signs...
Set in a typical corner shop, the fly-on-the-wall style video shows a series of customers shopping in the small store, which becomes increasingly festooned with “Ask for Discount” signs, stickers and other paraphernalia, including the shopkeeper himself wearing a T-shirt with the words in large letters on the front and drinking from a mug emblazoned with the slogan. What do you actually have to do to get people to notice that the best deal is right in front of them?