SALT, NORWAY

We are currently managing the international cultural travel project, which launched in spectacular fashion in August 2014 on a wild Arctic beach in the North of Norway.

This cultural project centres around large scale, temporary architectural structures inspired by traditional Norwegian fish racks, which house a sauna, restaurant and bar and large scale events space. Hosting world class contemporary art commissions, live music, talks and film screenings, SALT will be on the site for a full year (until September 2015) before travelling to other Arctic countries over the next few years, including Greenland, Iceland and Denmark. The first site-specific art commission for the project, The Light That I Feel, is by Chinese artist Yang Fudong.

Visitors can also stay on the beach in 'njalla' - small lodges which have been developed by a team of architects and artists.

We took a group of international media to Norway for the launch including The Guardian, Financial Times, Scotland on Sunday, The Irish Times, Dazed, The Quietus, Wallpaper* and Art Review.

Substantial global media coverage to date includes Sunday Times Style, The Guardian - World News, The Guardian – Travel, Marie Claire, Independent on Sunday, Metro, The Huffington Post, Liberation and The Art Newspaper, CNN.com, N by Norwegian (16 page feature), Dezeen, ArchDaily, ICON, International New York Times.
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