Samsung - Galaxy NX Rover

How a robot went global and sold 4G photography to the world
Challenge - Samsung’s latest high end camera had 4G connectivity and could send professional quality images instantly from anywhere in the world. Our audience’s only reference point for 4G images was their phone, so they didn’t believe a camera could send professional quality images via 4G.
Idea - To give our audience a first hand experience of 4G and demonstrate the extraordinary quality they could achieve we built a robot, which we sent on photo-shoots around the world. Our target audience could control the robot from their computer, take photographs and send them straight back to their computer to see the quality first hand.
Results - Average of 9 minutes dwell time on site. Over 1.62 million images from the NX Rover were shared via social media.

Project Tags


  • Cheil logo


    • Marketing & PR