Challenge - Samsung Level Headphones were introduced to a cluttered and saturated market. Our challenge was to introduce differential product features to a global, millennial audience with relevance.
Idea- We created long and short product feature demos. Above showing in real life and below using the skills of unusual, creative experts. For swipe control we used urban dancers, voice control street poets and for noise cancelation we used ice sculptors. Content rolled out on both owned and seeded social media; Instagram, YouTube, Facebook and Vine.
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- Marketing & PR