I am a confident and resourceful marketeer with 14 years’ experience of driving national and international campaigns across all communication channels. I’m known for delivering complex, high impact projects, underpinned by a strong commercial acumen. Unafraid of big challenges and difficult conversations, I am diplomatic and calm under pressure. A team player by nature, my leadership and relationship skills enable me to get the best out of others. I build trust and inspire confidence by collaborating effectively with stakeholders to consistently deliver against high standards, always striving to be the best brand guardian possible.
Projects credited in
- Samsung - Level HeadphonesChallenge - Samsung Level Headphones were introduced to a cluttered and saturated market. Our challenge was to introduce differential product features to a global, millennial audience with relevance. Idea- We created long and short product feature demos. Above showing in real life and below using the skills of unusual, creative experts. For swipe control we used urban dancers, voice control street poets and for noise cancelation we used ice sculptors. Content rolled out on both owned and seeded social media; Instagram, YouTube, Facebook and Vine.
Marketing Communications ManagerBrompton Bicycle, Ltd.
London, United KingdomFull Time
Reporting to the Head of Marketing, managing all communications across the business including PR, social media, global and local websites, CR, retail and internal comms. Responsible for all brand and product messaging and project management of key global projects. Key Responsibilities: • Responsible for all global and UK PR communications. Provision of central support for regional Marketing Managers and local PR agencies, including during Covid-19. • Accountable for all brand content at Brompton.com including updates to products, brand purpose, long form content and SEO. • Oversee the execution of the global content plan for all major social media platforms including support for additional platforms in China. • Guide the CRM team to ensure consistent and on-brand global content. • Deliver project management leadership for adoption of new project management tools and processes across the marketing team. • Project leadership and management of new product launch PR activities and localisation. • Directly manage the team covering global and local market websites and global social media. • Management of global reporting of PR, web traffic and social for presentation to the board. Key Achievements: • Implemented a content update program following the re-platforming of Brompton.com, establishing a solid foundation for developing specific content for local market sites. • Developed Brompton’s first fully global social media content plan, which was successfully executed across all regional and local markets to provide global brand consistency. • Project managed new product launches on time and to budget, including high profile collaborations with Team GB, Liberty, Oliver Spencer and CHPT3. • Secured CEO high profile interviews with Sky News and The Financial Times and a 6 page spread in Cyclist magazine. • Led PR, social and web activity for the launch of Brompton’s Wheels for Heroes crowdfunding initiative to provide bikes to NHS staff. • Successfully lobbied the Secretary of State for Transport in supporting temporary cycling infrastructure during the pandemic.
Snr Account DirectorKarmarama
- London, United KingdomFull Time
Lead Account Director responsible for building the Arla Foods account from recent pitch win into a long term client. My focus was to develop the digital strategy for each Arla brand, bringing them in line with the newly adopted global digital strategy.
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- Business Development
- Relationship Management
- Brand Strategy
- Campaign Strategy
- Project Management
- Content Creatiion
- Strategic Marketing
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