PROBLEM
Samsung wanted to push their Galaxy Tab Pro S at a time when the market was positively saturated with 2-in-1 hybrids. What's more, they were banking on the Tab Pro S replacing their entire line of business laptops.
SOLUTION
We unveiled 'Samsung Presents', a showcase of today's poster children for the have-a-go generation, Jack Monroe and the Pizza Pilgrims. The TVC establishes how the hybrid nature of the Tab Pro S makes it ideal for today's always-on start up culture, before delving further with insightful online content.
TVC directed by Owen Harris (Black Mirror: San Junipero)
Everything else directed by Kevin (too big to fail, too cheap for TV).
Companies
Samsung UK
- Technology