Saucony - White Noise

Saucony planned to launch their new “White Noise” collection with a campaign focusing on the meditative effects of running. I was responsible for concept pitch that won the account and creative direction for the entire campaign. 185 pieces of content were produced within the first two weeks of launching the campaign, including multiple language versions, which increased visits to the Saucony website by 26% compared to the equivalent period of the previous year.