Projects credited in
- Vision Direct - #trycontactsOn the success of the ‘Vision Direct - How to’ campaign, Hub were commissioned to create a secondary campaign focusing on the disadvantages of not using contact lenses. The brief specified that humour was a primary objective. I was responsible for workshopping potential scenarios with the client, and developing style and tone, writing visual treatments, casting and directing all five films.
- Vision Direct - 'How to'Vision Direct required content that would rank them high in internet search results and place them as the brand that can support key moments when people are searching for practical advice, such as the correct way to put in contact lenses or use eye drops. Hub were invited to pitch and worked with the New Business team on the proposal, setting the look, feel and tone of the content. On winning the pitch I was responsible for casting and directing three instructional films that positioned Vision
- Saucony - White NoiseSaucony planned to launch their new “White Noise” collection with a campaign focusing on the meditative effects of running. I was responsible for concept pitch that won the account and creative direction for the entire campaign. 185 pieces of content were produced within the first two weeks of launching the campaign, including multiple language versions, which increased visits to the Saucony website by 26% compared to the equivalent period of the previous year.