Vision Direct - 'How to'

Vision Direct required content that would rank them high in internet search results and place them as the brand that can support key moments when people are searching for practical advice, such as the correct way to put in contact lenses or use eye drops. Hub were invited to pitch and worked with the New Business team on the proposal, setting the look, feel and tone of the content. On winning the pitch I was responsible for casting and directing three instructional films that positioned Vision Direct as an authority in the subject of contact lenses, leaving no ambiguity on how to complete each task