Scents of Life - The Body Shop

Ideated and produced this campaign. Female empowerment in the Middle East was at the heart of this campaign. We shot modern muslim women in situations that women in ME have only recently be given the rights to partake in. I wanted to focus on strong M-generation women and worked with a Cultural Advisor to ensure that this campaign was relevant. My in-house team shot this in the UK. This is a regional campaign and was played in ME & APAC across all channels.