Seafolly Made to Summer

Running through Australia, the UK, Europe and North America, Made to Summer brings to life Seafolly's optimistic lifestyle, grounded in the belief that "we don't just live, we summer". ODD was brought on as the brand's global creative and strategic partner at the end of 2018. Filmed and directed by Terrance Connors and shot in Ibiza, the campaign was a move away from big-name models and moving away from campaign spikes to an always-on approach backed by a strong strategy. Running globally across film, press, OOH, social, digital and always on content strategy to inspire and engage a new audience.